Monthly Archives: July 2015

How To Construct A Comprehensive SEO Site Audit

A thorough and comprehensive SEO site audit not only aids in going through the current SEO strategies of a website, but also lets you work towards improving such strategies. Taking several key elements into consideration and accessing various components of SEO is involved in offering an efficient and helpful SEO audit to your clients.

Whether you’re conducting a local SEO site audit or ecommerce site SEO audit, the process is relatively consistent for all applications and sub-sets of SEO. Here is a detailed guide on constructing a comprehensive SEO site audit.

1. Site Architecture and Usability Analysis

Analysing the usability includes studying the site architecture and ease of navigation, ensuring that the users can find what they are looking for. A proper internal linking can minimize bounce rate and keep visitors engaged.

SEO professionals must see to it that the pages have optimized links and aren’t too saturated with links. The URLs for the related pages must be grouped and the semantic markup must have HTML tags designed in a way to inform search engines about specific details. This component is especially important when conducting ecommerce SEO site audit programs. While there are some tools for this component, most often this requires the skill-sets of proficient SEO professional.

2. Site Backlink Profile Analysis

The links directing to a site highly influence its ranking. A comprehensive SEO audit must study the number of backlinks, page authority and domain authority rank for every inbound link. A good backlink profile has a healthy combination of different types of anchor texts and not just the keywords. A thorough analysis of the hyperlinks to a site in terms of relevancy and nofollow ratio should be performed along with comparing the same with the site’s competitors. The best tools for this SEO audit component are Link Assistant’s SEO SpyGlass and Majestic (we prefer the latter.)

3. Content Analysis

Accessing the content for its consistency and value is extremely essential. A well-written and industry specific content is always preferred by visitors as well as search engines for webpage rankings. The content must be original, customer focused, easy to comprehend and free from language errors. Also, duplicate content must be checked and removed as it is challenging for Google to decide which page to display when there are more than one copies of a web page indexed by Google. The best place to pinpoint duplicate content is Google Webmaster Tools (under the “Crawl” tab).

4. Technical Site Performance Assessment

A website will not be listed if search engines are not able to crawl and identify it. The initial step of a comprehensive SEO site audit is to check the underlying code of a website for crawling and indexing. Test the accessibility features and settings including the robots.txt and HTML status codes. The site standards must be up to date and the web pages must work as intended on requesting an access. XML sitemaps must be analysed as they provide the information to search engines regarding page hierarchy, public pages to be crawled, and the date of last updates.

5. On-Page SEO Assessment

All the on-page SEO elements and the digital assets must be scrutinized thoroughly during an SEO audit. Assess the webpages and make sure they are using and relevant and unique meta keywords, meta descriptions, title tags, SEO-friendly URLs and other attributes. A content keywords analysis determines how Google interprets a website and can help in including targeted keywords throughout the website more frequently.

6. Site Speed Analysis

A comprehensive SEO audit must cover assessing the website speed. The time taken for the web pages to load is very critical as a slow-loading site may make the users click away. Also, site speed is an essential element determining the search rankings of a site because it influences the user-experience. In fact, an SEO audit must not only assesses the website’s performance in terms of speed, but also recommend ways to improve it.

Leading Industry Suppliers of Bush Hog Parts & Replacement Blades

When your Bush Hog equipment breaks down, often times you need to fix it fast. That means that you should have your Bush Hog parts supplier information in your back pocket before you find yourself scrambling to find the right online source for replacement Bush Hog parts and blades. Rather than focusing on where to buy your Bush Hog replacement parts, you can get down to fixing your equipment and getting back to work as quickly as possible.

The following Bush Hog parts suppliers have different strengths and weaknesses. By reviewing them now, you can be prepared to get the help you need when you need it.

1. German Bliss

German Bliss is a premiere online location for buying parts and you are likely to find what you need quickly and easily without a lot of running around. Unlike some of the other suppliers, this online provider has a huge stock of Bush Hog replacement parts. Many of the providers only dabble in parts and don’t offer a great selection. German Bliss is more than likely to have anything you could be looking for. In order to compete with brick & mortar stores, they offer low prices and extremely prompt delivery.

German Bliss offers the ability to order quickly and easily online, but they also have good customer service over the phone. This can be especially helpful if you have questions or need some help selecting the appropriate part for your particular equipment or project. Search their online parts store to find the exact Bush Hog parts you need via Store.GermanBliss.com.

2. Tractor Supply Company

This supplier of Bush Hog parts is well known and gets decent reviews. It’s nice to see that they are have a high ranking with the Better Business Bureau. They make it quite easy to place an order online, but they also have physical, brick & mortar stores where you can talk to a real person if you need to. Some people find this helpful, but a good online store should be able to take care of you without the need for an actual store.

The good part about Tractor Supply is that you can return most products that you purchased online at the store if you’re not happy with your purchase. They tend to be quite helpful with returns. Of course, the main objective isn’t to return an item, but to get what you wanted to begin with. See the website at www.tractorsupply.com.

3. Swartz Equipment

Swartz offers a large choice of Bush Hog parts for rotary cutters. They have great customer service and offer next day delivery for a fee. They also have a helpful page with model and part numbers. While they are small supplier, they do have specialized parts and blades for Bush Hog mowers and equipment. Check them out today at www.swartzequipment.com.

4. Pronto

Pronto offers a familiar internet sales setting where they offer Bush Hog parts as well as parts for many other items. This is something of a ‘one stop shopping’ environment where you can find anything from lawn and garden supplies to swimming pool accessories.

This may be a helpful site if you want to manage all of your shopping at once, but you’re not likely to get any customer support for Bush Hog equipment. Most of their items are linked to other sellers, such as Amazon, so if you’re looking for customer service and easy returns, you may want to consider a different supplier. Find the parts you need by checking the catalog out at ProntoCat.com.