Are Your Products and Services for Modern Moms?

Filed in archive marketing on December 21, 2007

Moms are decision-makers and this entails they have the upper hand when it comes to purchasing products and hiring services. This is the very reason many businesses are targeting moms, particularly the growing market of modern moms. So as an online based business owner, do you know how to go about marketing your products and services to lovely modern moms?

Check out these marketing tips from Forbes:

Learn the Language of Modern moms
Like any marketing campaign, if you want your business to get noticed by moms, it's important to understand their lingo. wahm's have forums and organizations that business owners can join to absorb how modern moms communicate with each other and what exactly they need. Heard of the word mompreneur? Do you know how often moms use the adjective "fabulous"? How about the significance of deals and discounts? How about the combination of luxury and cheap? Fashionable and comfortable? Of course you know how much those words means to moms right?

Use Online Marketing Effectively
Modern moms are often online - according to the Forbes article, 71% use the Internet to research purchases. To make the most out of the Internet in marketing your products to moms, video tutorials and blogging are a hit. Social network sites do the work, too.

Segment the Market
There's a considerable difference between GenX moms and baby boomers, it's definitely going to be a wise move to design marketing messaged according to those two segments.

Offer Experience and Share their Sentiments
Sure more and more modern moms are getting techie nowadays, but the large number of them are still into experience more than knowing the specs. If your products/services can make them experience what they want/need, it will be hard for your products to get ignored.