Social media marketing is one of the promotional techniques that grabbed the online business arena this year. Aside from the mainstream sites like MySpace, FaceBook, Bebo, the use of social networks specially for those looking to expand their professional circles like LinkedIn, Visible Path, and ApSense proved to be very beneficial to people who are pursuing various careers and running startup companies.

However, it's not just these sites that helped a lot of businesses and careers take off this year, other forms of new media like blogging, podcasting and online videos took part in making lots of entrepreneurs happy.

In view of this, many might be thinking on what could be the next big thing when it comes to business marketing, I'm sure 2008 will still see more of social media optimization via improved social network sites and other web 2.0 apps.

If you're into more about this, great reads like Rich Schefren's Attention Age Doctrine will help further your knowledge and make us thirst for more newer ways of utilizing the Web 2.0 paradigm in getting the word out about our products and services.

So go ahead and learn more about fresher ways of increasing your bottom line.