It's also important that you have an idea of who attends these conferences and exhibits. Will the conference attract only staff level employees or will key decision makers come? Does the conference, trade show or exhibit usually attract top 500 businesses in your industry or a mix of major companies and start-ups?

Join product-specific trade shows and exhibits.

If a conference, trade show or exhibit caters to a specific topic, product or service that is relevant to your home-based business, grab a seat and don't let go. These types of events are more likely to attract the kind of customers who are already interested and willing to buy the kind of product or service you have to offer as a home-based business owner. It's impossible that you will ever feel out of place.

Furthermore, a specific event is a great opportunity to learn more about your industry, especially about innovations, developments, news and important personalities. You can also take a peek at what your competitors are up to. It's also a great way to network and find allies, get introduced to new suppliers and even join clubs.