Home Based Business Value Proposition

Filed in archive marketing on November 25, 2007

I've been slowly working out all the answers to the Top 20 Most Important Questions in Business provided by Forbes Entrepreneur section.

One that got my attention the most is this question - What is your value proposition?

This is the single most important question of the bunch. If you can't explain-in three, jargon-free sentences or less-why customers need your product, you do not have a value proposition. Without a need, there is no incentive for customers to pay. And without sales, you have no business. Period.

One great business value proposition is this one I've found through About.com's Marketing segment.

Our clients grow their business, large or small, typically by a minimum of 30-50% over the previous year. They accomplish this without working 80 hour weeks and sacrificing their personal lives.

Taking it from this sample of an excellent value proposition, a few statements that can describe specific and measurable benefits that your clients can get from your business is the way to go in writing a great value proposition.

What about if you have home-based food delivery business?

Can you suggest a nice value proposition for this type of home business?