Home Business Naming Tip: Recall and Print Media Factors

Filed in archive business tips on March 11, 2007

Giving your child a name can be both an adventure and an extreme difficulty. You have to be sensible, and speculate, on what your child will become. Playfulness can only go so far before it turns to utter ridiculousness. Most of all, you need a name that people can remember and pronounce.

The same goes when you name a business: you can work with puns, but you want people to remember the quality of your goods and services when they remember your name. The last thing you want is for them to burst out laughing when they come across your business.

Choosing a business name can be challenging, so take note of these five tips before you baptize your cash cow.

With the advent of the Internet, you will need to have a website for your business; you will therefore need a business name that is short, easy to recall, and memorable enough for Internet users to remember, so that all they have to do is type your business name into their browser's address bar and add the dot com.

In short, choose a name that will be friendly on both digital and print media. When you have several names to choose from, look for names that will look good in print advertising, and that will make your company stand out if people find it online.