How to Make Your Business Website Win You More Clients

Filed in archive marketing on January 8, 2007

Is it your goal to rebrand your business this year? Or are you just making some simple tweaks to improve your business? Looking for more ways to make your website earn you more business?

One of the best solution to get your e-commerce site or your website for your business work for you on getting you more projects or clients is through improving its usability. Usability is that buzzword that makes almost anything, in this case, a website more useful to visitors. A website is considered well-optimized for usability if it makes the visitor achieve what the person expects to achieve on getting to your site.

So, how do you increase the usability of your site? Here are some tips:

Flashy Doesn't Translate to Money
Avoid flash images or anything that slows down loading of a page. It could annoy visitors a lot and make them click that dreaded X button to visit just another site.

Navigation Made Easy
Improve the navigation area of your website. A site with a very intuitive navigation area is a breeze to use for visitors. Proper categorization of your site's pages, which usually includes an "about the site page," "contact page," "portfolio page," "products and services page", "referrals or testimonials page", and hopefully a business weblog or a blog.

Keyword Optimization
Use highly-descriptive keywords on labeling your products and services to make visitors who might be looking for a certain product find it on your website.

Get Found with a Search Box
A search box should be included to make visitors who hates scrutinizing a website still get the most out your site.

Checkout facilitation
Make the checkout process an easy one. Labeling the procedures that the customer or client has taken and how many steps it will still take (please don't make the process too long) before they can get the product shipped is one of the best advice on making an e-commerce site very appealing to potential clients.

Contact Details
How to get to customer service should be easily found, too. Include all the phone numbers, mobile or landline, fax number, e-mail address and even an instant messenger if you can.

With those website usability tips, it's difficult to go wrong in making your website convert well.