Marketing Small Businesses-Get Organized to Write your Marketing Plan

Filed in archive marketing on May 11, 2010

Before you write a marketing plan, you need to perform market research, and to perform market research you want to write a SWOT analysis. A SWOT analysis is a simple chart that has four segments, like an equal parts cross across the page, with each box comprising the SWOT acronym.

Strengths: Your strengths, in comparison to your competitors'.
Weaknesses: Your weaknesses, in comparison to your competitors'.
Opportunities: The opportunities created by your strengths.
Threats: The threats created by your weaknesses compared to your competitors'.

If you'd like a free SWOT analysis template with an example, please visit All Freelance Writing for this freebie.

Disclaimer: I, Jessie Haynes, blog editor at The Home Business Blog, am the staff productivity and organization blogger at All Freelance Writing. I am compensated for those monthly posts, and only for those monthly posts. I have in no way been provided with an incentive to link to this freebie, and am only doing so to benefit The Home Business Blog readers.

Thanks for visiting The Home Business Blog. To further help you market your business, be sure to visit every Wednesday as we put together a cohesive marketing plan and implement it, step by step, each week.

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