Marketing to Biz Owners

Filed in archive marketing on December 12, 2006

If your business offers products or services to entrepreneurs like you, it might get a tad too hard on trying to convince them that it is you who deserves their business.

But if you don't want to entrust your business to luck, here are some tips on how you can market to your fellow entrepreneurs:

1. Tell how your products/services will increase sales or profit.
Increasing the business' bottomline is 99% the major goal of any entrepreneur. If you can clearly show how it can benefit the bottomline of your potential client, bullseye!

2. Inform that your products/services are risk-free. Certifications, accreditation reports and other proof of affiliations with national and credible Associations should be presented.

3. Just like any type of client, if anything about your business does not satisfy your entrepreneur of a client, customer support, warranty, exchange and refunds should be available.

4. Show how your business can help in making his or her business save money. One of the best selling point, which should often complement a product's quality is its being of great help in not making the client break the bank.

More of these tips from Entrepreneur US magazine, July 2006 edition.