The ever-popular author of marketing books, Seth Godin, has posted his Top 10 Secrets of the Marketing Process.

One, which is not so much of a secret anymore is my favorite. "Focusing obsessively on one niche, one feature and one market is almost always a better idea than trying to satisfy everyone."

It does make sense to be just striking the RIGHT iron while it's hot. Pleasing everyone will only lead to stretching yourself out too thin, thus diminishing your marketing efforts' efficiency. Get your best weapon out and keep on pounding your market with it until they get tired of it.

Here are Seth's Top 10 secrets of the marketing process.