The famous author Dale Carnergie had written a good book that has become the handbook of traditional and contemporary marketing. " How to Win Friends and Influence People" has been one of the most-read books of all time because it gives tips to marketing people.

It is true that the modern marketing landscape has evolved with the rapid and inevitable emergence of the Internet as a medium. If you are currently running a home-based business, it is high time you adopt the book's best tip offered: How to make other people feel special.

Customers are indeed the bloodline of every business. That is why you must try your best to please them so they would establish a sense of loyalty to your brand.

There are many things that can help you RAMP up your home-based businesses' image and that is primarily through establishing a personal connection with the existing and potential customers. Make them feel really special.

One way how you could make your customers feel special is to know them one by one by name. Of course, it would be hard doing that, but devise ways on how you could do so.

It would certainly be impossible to know each one of them, but you must at least aim to create an impression among them that you know them. As Dale Carnegie puts in his book, "The sweetest word for a person is his name".

Address people by name. Send individualized emails. See how it works in only a short span of time.

You could also come up with special promos that would pick out customers by random and giving them titles, like, for example, 'customer of the day'.

Pamper customers with special simple treats that would help establish the personal connection. Update customers about the development involving the company and the brand. That way, you are dragging them to get involved in the brand.

Make the customers feel special. In return, they would also make your biz special by mere patronage.

References:

The Curious Shopper

Marketing Monger