The Out-Sourcer Next Door

Filed in archive management on January 22, 2010

© digitalrob70


Out-sourcing has become a dirty word in American business culture. Out-sourcing means cutting corners, under-handed deals and providing a less-than acceptable product. Unfortunately, a lot of these accusations are based on fact. But just because many out-sourcing companies are less than reputable doesn't mean that you can't find a great company to help you out with the day-to-day business chores you hate.

Remember, outsourcing doesn't have to be overseas. You can out-source right here in your own city if you want. There are plenty of companies who do just that, also cheap college students are great for this.

Let's start with what is NOT acceptable to out-source. First, your customer service. If you've ever been on the phone with tech-support you couldn't understand then you know why. Deal with client emails and problems yourself. Second, social media. If you have a personal account, don't give it to someone else. Business accounts can be acceptable, but if someone thinks they are talking to you directly, then they should be.

So what's okay to out-source? Anything that requires repetition. Do you send out news headlines to your clients every week? SEO updates? Write review articles? Basic coding updates on websites? These things all require no personal touch. You can "out-source" your accounting or your sales department as well.

Having someone to help you with the personal day-to-day activities can really help you focus on what's important. Bring someone in to answer your phone and routine emails (again, college students and virtual assistants work great in these areas). It makes a huge difference if someone just sorts your emails and relays your calls.

Do you out-source in any area of your company right now? How has that worked out for you?