Viral Video Creation Tips

Filed in archive marketing on November 25, 2007

Speaking of a free video software, it's high time to maximize new media tools to improve your bottom line, right?

One that's gaining the most popularity everyday is the use of videos to promote a service or product. Although this has been long used by the bigger companies, thanks to companies that aim to get a larger share of the market by offering free version of their online video creation software like Camtasia, even small businesses like those running home based gift basket business, or a home based online English teaching biz, or selling home baked goods, can also utilize the power of this promotion tool to get the word out about their products and services.

So how do you make the most out of videos to let more people know about your business? Check out these viral video tips from TechCrunch. Here's just a fragment of that list of tips on Viral marketing through videos..

So how do we get the first 50,000 views we need to get our videos onto the Most Viewed list?

* Blogs: We reach out to individuals who run relevant blogs and actually pay them to post our embedded videos. Sounds a little bit like cheating/PayPerPost, but it's effective and it's not against any rules.
* Forums: We start new threads and embed our videos. Sometimes, this means kickstarting the conversations by setting up multiple accounts on each forum and posting back and forth between a few different users. Yes, it's tedious and time-consuming, but if we get enough people working on it, it can have a tremendous effect.
* MySpace: Plenty of users allow you to embed YouTube videos right in the comments section of their MySpace pages. We take advantage of this.
* Facebook: Share, share, share. We've taken Dave McClure's advice and built a sizeable presence on Facebook, so sharing a video with our entire friends list can have a real impact. Other ideas include creating an event that announces the video launch and inviting friends, writing a note and tagging friends, or posting the video on Facebook Video with a link back to the original YouTube video.
* Email lists: Send the video to an email list. Depending on the size of the list (and the recipients' willingness to receive links to YouTube videos), this can be a very effective strategy.
* Friends: Make sure everyone we know watches the video and try to get them to email it out to their friends, or at least share it on Facebook.