Tag Archives: business

Top 3 Internet Marketing Companies Specializing in SEO for Surgeons

As one of the most powerful forms of Internet marketing in driving qualified traffic to a site, SEO holds immense potential for many brands and business, particularly surgeons. While many surgeons and medical practices try SEO in-house, often the best results are achieved when working with a specialized Internet marketing company that offers expertise and experience providing SEO for surgeons. Internet Marketing SEO for Surgeons

Instead of searching Google in an effort to pinpoint such companies, we’ve done the work for you in this article. Below profile three highly-qualified, reputable, and top-rated Internet marketing companies that specialize in SEO for surgeons.

Optimized Surgeons

Optimized Surgeons is acclaimed to be the best Internet marketing company that specialises in SEO for surgeons and related medical professionals. Unlike most other Internet marketing companies that does different kinds of marketing, Optimized Surgeons focuses on SEO for surgeons and only for surgeons and related medical practices. Some of its services include:

  • Search Marketing and SEO for Surgeons. They are experts in helping surgeons gain traffics through paid and unpaid means.
  • Organic SEO for plastic surgeons and cosmetic surgeons: Optimized Surgeons have a team of professional in organic search.
  • Google Local Search for Surgeons: Google almost have a monopoly of the search engine aspect of the internet. Optimized Surgeons develops new strategies to use google local in improving the businesses of their clients.

Further, Optimized Surgeons utilizes some unique strategies that make them stand out from others. They include:

  • Copywriting and On-Page SEO for Surgeons
  • Off-Page SEO: Citation Audit and Link Generation
  • Optimized Assets and Engaging Patients
  • Pay Per Click (PPC) Advertising for Surgeons

NKPMedical

This is another incredibly great SEO company that focuses and offers its services to surgery practitioners. Though, it offers special services for search Engine optimization for the those in the medical and surgery industry, its services are not limited to SEO.

NKPMedical also offers such other services as web design, responsive websites, web takeover, reputation management, consulting services and so on. Their approaches to SEO and Internet marketing for surgeons generally are a bit different because they also build the websites themselves. The implications of building websites for surgeons and then providing them SEO services is that they tend have more technical knowledge about the working of this sites.

Ceatus

As one of the top Internet marketing companies for surgeons, Ceatus is another SEO company that occupies the upper echelon among specialized Internet marketing companies. It combines some of the following services:

Ceatus boasts clients with some of the most impressive top rankings and internet presence. Some of their specialized SEO services, include LASIK Surgeon SEO, Bariatric Surgeon SEO, and Dentist SEO.

When it comes to SEO for surgeons, the above three Internet marketing companies sit on atop the list. Some the things that distinguish them from the pool of others include their combination of services, their unique services and their managerial team made up of industry experts with years of experience in SEO. One thing specializing in SEO for surgeons has done for companies like Optimized Surgeons is presenting them as industry leaders and experts in their field.

4 Pillars of Business Website Design for 2016

Now breaking the halfway point of 2016, business website design must conform to the ever-changing landscape of user needs and preferences. Further, a site’s web design must remaining flexible enough to include new changes and ongoing development without starting from scratch.

The need for responsiveness and scalability is not new to website design, and neither are some of the elements we cover below. But, it’s never too late to take a gander at what could be the most important decisions of your web design strategy this year.

Ensure Responsive & Adaptive Web Design

Responsive Web Design (RWD) is more than just a new term coined by a web developer. It is the basic need for your business to provide a website that flexes to the multiple screen sizes and device types that visitors use today. A website that is responsive is a combination of flexible layouts and media detection capabilities properly handled at the coding level.

While remaining dynamic in how information is presented falls into responsive design, so does the idea that visitors want a personalized encounter with your company. Depending on the type of company, this can be using cookies to remember their name, or populating hot items based on previous searches. Regardless, when thinking of RWD, remember that responding to a visitor is active participation, while simply allowing a visitor on your site is passive.

Take Mobile-Friendly to a New Level

Since more users are relying on their mobile devices such as smartphones and tablets to do the surfing for them, it is critical that your business adopt a mobile-friendly plan for website design. To work on a mobile device, we know it must be responsive. To be friendly to mobile users, we know it must be adaptive. Combining those two means creating a website that dynamically adjusts its content to be presented in a user-friendly and easily navigable interface.

The key to mobile-friendly design in 2016 is to avoid creating a separate site and invest the time in building your website to respond instantly through the dynamic use of HTML5 and CSS. Don’t know what those are? Simply remember that one site is easier to manage than two, and website design technology today allows for flexibility in presentation without recreating the wheel. Take it from a company that specializes in business web design in Peoria IL. They provide mobile-friendly websites and mobile apps to make it happen.

Take The Risk To Convert

When a visitor to your website initially lands on your default home page, what do they do first? That is the question a business owner should ask when establishing their goals for turning passive visitors into active visitors. An active visitor is one that completes a task that is desirable and for your benefit.

In other words, perhaps you want to capture their information to maintain contact for promotions or news. Or, maybe you want to foster the purchase of your product or service by guiding them to your top selling items. And, it could be as simple as providing a dynamic link to Google maps pinpointing your brick and mortar store location.

Whatever your goal, you must take the risk of assuming you know not only what your visitors want but what they will do for you given the right promptings. Set your business up for success by optimizing your web design for conversions. Also known as CRO, the rate at which you succeed online will certainly increase at the onset of your journey towards targeted messaging.

Keep It SEO-friendly & Socially-Integrated

While search engine optimization (SEO) and social media are not new to the profession of marketing a presence on the Internet, they are worthy of mention when it comes to business web design. Utilizing keywords, especially key phrases, in small and manageable quantities will ensure that your site gets the best chance of ranking high in search engines. But, even better, is connecting with your audience through social media.

With the wave of hashtags and shares, your best bet at staying connected with your audience – and converting them to customers – is to make your social media icons easy to find on your website. This means some concerted effort must be made both in writing content and designing your business website pages. Implement such creative website design strategies to bring your entire marketing efforts to fruition.

Whether you’re hiring a web design company or doing most of your development in-house, don’t let these five elements overwhelm you. But, also don’t be fooled. They are critical to a successful website in 2016. Heed our advice and you’ll be well on your way to converting visitors into customers and making a profit on the Internet.

3 High-End Strapping Machines for Advanced Performance

Strapping has grown in popularity over the recent past. Perhaps, it is an integral task in most warehouses, advanced packaging systems and other business that operate large shipment of goods. Strapping ensures total safety of products. Integrating automatic strapping into a bustling production of goods provides efficiency leading to improved production quality.

Strapping machines are used in a variety of applications to unitize, band, close and even bundle products. Strapping makes it simple for a large stack of lumber, boxes, bricks and boxes to be placed on a barge or track. Here are the top 3 high-end strapping machines for advanced performance.

The demand for strapping machines has increased from serving mainly distribution centers and logistics operations to now being a common solution for shipping centers and business mailrooms. In fact, strapping machine suppliers like Walz Label & Mailing Systems offer a number of strapping machines for sale for various applications. Below are some of the most common systems available.

StraPack Strapping Machine

StraPack strapping machines features a rugged, simple and highly innovative design. It is popularly known due to their durability and reliability for advanced use. They are available in both automatic and semi-automatic. StraPack requires minimal maintenance costs and is the reason most shipping companies adore it. Featuring custom design, StraPack Machines have been built to suit the needs of most users in the current competitive environment.

Feed length memory, secure strap width conversion, and adjustable table height make the best features of StraPack strapping machines. Most StraPack Machines can strap up to 27 straps in a minute like the AQ-7 Economical Standard. The advantage with StraPack is that they are safe and easy to use. With self-correcting technology, StraPack strapping machines are ideal for applications such as three-time automatic refeed, self-diagnostic monitoring, and loop ejection.

Visit www.strapack.com to learn more.

Propac Strapping Machines

High-end machinery ensures reliable strapping of goods hence complete peace of mind to shipping companies. Propac is another well-known manufacturer of top quality strapping machines. Propac machine is capable of providing up to 28 straps in a minute. It is automated making it ideal for use in high volume applications.

With a compact design, Propac remains the easiest machine to use. Additionally, it is equipped with automatic re-feed feature hence ensuring easy reel replacement. For any misplaced empty loops, the machine can easily detect and eject them. It comes fitted in standard height hence easily accommodates tall product strapping. All doors are equipped with cut outs to add safety by preventing injuries.

Visit beta.pro-pac.com.au for more information.

PSM Strapping Machines

PSM is another adorable strapping machine producers that makes products to suit the needs of users in all kind of harsh environments. It is ideal for low-cost packaging solutions. PSM features simplistic design but never inflict on quality, consistency, and reliability. It ensures jam-resistant performance. Some brands such as can provide up to 70 straps per minute. It is perfect for packaging unlimited size of products. A user control board is integrated to reduce downtime and maintenance.

The advantage with PSM strapping machines for sale is that it is available at affordable rates hence ideal for any occasional user. PSM are perfect for a broad range of applications such as bundling, carton closures, unitizing and baling. It is designed for general purpose strapping and is backed with reliable customer service. Their globally accepted quality has made them the reputable strapping machines offering unrivaled performance. PSM can be easily integrated into an existing production line for maximum productivity.

Visit www.signode.com to learn more.

5 Address Printers for Accelerated Mailing & Addressing

High-volume mailrooms require a combination of high-speed and high-quality printing solutions to meet the demands of fluid internal operations. Address printers happen to be one of the most important components for such mailrooms.

To match your most vital applications, this requirement calls for a dependable addressing system that delivers the output your mailroom requires. Here, we focus on five high-performance address printers for accelerated mailing and addressing.

1. Rena Envelope Imager XT 4.0

The Rena Envelope Imager XT 4.0 is one of the few machines that can stand the challenge of projects that expect total vividness of a given region. This integrated solution dominates any demand of high-end mailing. It is driven by formidable system which can produce up to 34,000 post cards or 26,000 envelopes per hour. The main features of Rena Envelope Imager XT 4.0 include:

  • Sophisticated tools which are fully capable of printing logos, graphics, and barcodes.
  • Extraordinary processing speed.
  • Flexible print orientation providing both normal and reversed processing.
  • This printer is designed with large printing compatibility that can handle all types of true fonts available on the host computer.

2. Accufast PMx Addressing System

The Accufast PMx is designed to enable any business to increase print heads and productive capacity without compromising quality, efficiency or service using its unique technology: X-Pansion. It comes with 1 or 2 banks, but you can upgrade with additional heads. Some of its key features include:

  • Variable speed ranging from 0 – 100 in per second (about 23,000 envelopes or 30,000 postcards per hour).
  • The operating software of the printer comes equipped with all common barcodes.
  • Ability to utilize all true font types from the host computer. You can as well download a wider array of fonts.
  • Professional control software linked to resolution and speed of the printer.

The powerful capabilities of this address printer combined with its simple usability makes it ideal for high-volume mailrooms. See the Accufast suite of address printers at Accufast.com.

3. Secap DA-95F/SA5300 Addressing System

The Secap DA-95F/SA5300 Addressing System features the best class structural engineering to ensure that graphical fidelity of your mailing graphics is without any fault or error. It is a print integrated visual mechanization with high precision ink heads and a simple user interface. Its standard features include:

  • Multiple printing configuration modes including super draft, draft, executive letter and light.
  • Maximum speed of ‘Super Draft’ which can produce up to 30,000 items per hour.
  • Supports all major barcodes for standard industry such as Intelligent Mail Barcodes, Planet CODE, and USPS.
  • It supports up to 12 scalable fonts at the same time and you can as well download numerous true font types from the internet.

This is a premier addressing system that delivers a great solution for business. You can find this particular address printer for sale at WalzEQ.com.

4. Neopost AS-710 Address Printer

The Neopost AS-710 address printer is the ultimate printing solution that can help create a lasting impression to your customers with its versatile shuttle head address, graphics and barcode capability. The high speed and capacity offered by this printer allows you to complete your mail processing faster drastically decreasing your turnaround time. The key features of this printer include:

  • Shuttle head technology.
  • Easy to use interface with one-touch control units.
  • Ready Intelligent Mail Barcode.
  • It uses HP print technology.

Neopost offers some of the top address printers available on the market.

5. Pitney Bowes DA50s Address Printer

The Pitney Bowes DA50s address printer is an ideal choice for any mailroom offering quality printing with more graphic and versatile capability in easy to use mode. It offers superior print quality and high speed. Its shuttle head technology allows you to print virtually anywhere on your mail piece. The standard features of this printer include:

  • Speed of up to10,000 pieces per hour.
  • In a single pass, you can print barcodes, graphics, logos, and addresses.
  • Easy to set up with Ethernet or USB connection
  • You can adjust ink consumption and provide faster drying time with its unique light mode.

See the Pitney Bowes suit at PitneyBowes.com.

Where Novelty Meets Casual Cycling Clothing: Retro2Ride.com

Bored of your regular cycling clothing? Wanna try out something new? If you’re in search of a place where you can find the best quality casual cycling clothing, search no more. Retro2Ride.com (Retro Two Image Apparel) is a unique online store that offers a novel collection of cycling jerseys and apparel that’s both casual and creative.

In essence, Retro2ride.com is where novelty meets casual cycling clothing. It is your one-stop destination to buy some of the most original casual cycling wear which is best suited for your cycling adventures. Here is where you can buy uniquely designed cycling apparel for casual use, made out of finest fabrics, at affordable rates.

Unique Cycling Jersey Design Collection

Fashion world has trendy collections to make cyclists happy and contented. However, while you wear a jersey from Retro2Ride.com, you will stand out from the crowd as you will be inside a unique cycling apparel of matchless quality. Novelty is the hallmark of products in Retro2Ride.com, and that is why it is known as the place where novelty meets casual clothing, exclusively for cyclists.

Retro2Ride.com is the place where you find amazing collection of trendy tech tees, caps, jerseys and the like that is enough to satisfy any fashionistas. You can find your choice in a size that is tailor-made for you in Retro2Ride.com. The website is highly user friendly that it is easy to navigate between pages.

The cycling jersey’s from Retro Two take advantage of amazing graphic illustrations and bold pop culture icons that is eye-catchy and fine-looking for men and women. It is pretty comfortable to wear as it is made of high quality materials which you cannot find anywhere else. Classic Vintage or The High Road, Craft Brewery or Modern Style, Retro2ride.com has something to quench your thirst for fashionable apparel, whatever be your preferences.

If you are looking for custom cycling clothing, Retro2Ride.com also offers custom-designed products for special order. You can order custom cycling jerseys, performance tees, and commuter jerseys which uses excellent quality moisture wicking material. Learn more about some of Retro2Ride.com’s options for custom cycling jerseys and apparel

A Company That Stands By Its Products & Its Customers

Being one of the globally recognized designer of cycling apparel, Retro2Ride.com is a brand that’s virtually synonymous with quality. It offers novel casual cycling clothing which is made of finest quality fabrics and the quality of the jerseys is never compromised on any levels or grounds.

Apart from that, you will get a six month warranty period in case of any defects in materials or workmanship. All you need to do is to mail the jersey back with the purchase receipt to replace the damaged one. You can be assured about the durability as well as uniqueness while you buy cycling apparel from Retro2Ride.com.

It’s time to start shopping and grab some truly awesome casual cycling clothing. Visit Retro2Ride.com to get excellent quality and uniquely designed cycling apparel that would amaze the viewers. Fortunately, you will always find offers and sale to help you save money while you buy a great apparel.

Buy Postage Meters: A Guide to Finding The Best System for Your Business

Nearly all of the leading brands of postage meters, such as Neopost USA and Data-Pac, offer similar mailing system functionalities and capabilities when it comes to determining and charging postage fees. The charges are made either by subtracting the amount due from a pre-paid account or by charging a lump sum of all of the postmark charges made during one pay period. Postage meters can do the following mail related functions:

1. Registered or First class mail
2. Creating a certificate of mailing which is a receipt indicating date and time of mailing
3. Adding mailing insurance
4. Collect on Delivery (COD) for shipments of merchandise to clients
5. Delivery Confirmation

Features of Postage Meters to Consider

These three primary features of today’s postage meters are critical considerations for businesses looking to invest in these mailing machine systems.

Password Protection

Postage meters can offer password logins to achieve a variety of goals. The password must be entered for mail to be postmarked. Passwords can be given to each employee or department or for a particular client or project. The password allows you to monitor how shipping expenses are broken down. These reports could then give you information about shipping related expenses for one particular project or see how much one department spends on shipping. This is beneficial for budgeting shipping related expenses, charging clients for shipment and tracking shipping expenses instantaneously.

Saved Settings

If a particular mail type is repeatedly sent, such as employee pay stubs, the meter can save these settings to reduce future processing time. The postage meter can record the number of envelopes or postage costs and therein not require that this data be inputted again. Postage meters with postal scales generally also allow settings for common mailing weights for standardized mail types or precise mail weights done through digital scales.

Automatic Dating

Automatic dating or automatic date advance ensures that the mail postmarked reflects the accurate date. This feature eliminates some of the human error incurred from entering the data themselves and is particularly helpful if multiple people are using the meter. This date feature is particularly helpful when sending a large volume of mail because it reduces time spent on postage meters.

Leading Brands of Postage Meters

While there are a number of reputable manufacturers of mailing machines, it’s often best to invest in postage meter brands that have a solid reputation in the industry.

Neopost USA

Neopost USA is perhaps the top brand of postage meters on the market. You can find these postage meters for sale at WalzEQ.com. The Neopost IJ 15K is one of the top products that has been designed for high performance which provides ample opportunities to the user, rendering fine quality prints. The most interesting part of Neopost IJ 15K is that it allows us the option to connect in-line to production inserters. It promises of delivering prints with minimum downtime, and without any cases of paper jams.

Pitney Bowes

The Pitney Bowes postage meter will save your business time and money by enabling you to calculate the exact postage necessary to send packages using the device’s integrated postage calculator and built-in scale. The scale has a capacity of 5 lbs., so it is ideal for letters and small packages. The meter uses Pitney Bowes’ patented Weigh on the Way technology, which enables the machine to process letters and packages of varying sizes and weights in one operation, which means you won’t have to spend extra time making timely adjustments or sorting mail.

The Last Word on Postage Meter Products

The postage machines are means of tabulating and charging postage fees. The meters may come with a spring scale, but certain companies with heavier items may opt to purchase digital scales. There is a vast array of accessory options aimed at improving mail system operations, the postage meter itself is the center of all of the mail operations as without it, no mail could be postmarked.

Optimized Surgeons: A Specialized Plastic Surgeon SEO Practice

In this day and age, almost every business relies on the internet. In an age where many people find it convenient searching for services online, plastic surgeons should also consider stepping up by joining this web marketing platform.

If you already have a website that markets your surgical practice, then it’s important that your site is found and gets meaningful traffic. One of the ways in doing this is by harnessing the power of search engine optimization, or SEO. SEO for surgeons, particularly plastic surgeon SEO, has a wide range of benefits to any practice. And the good news is that there are experts who are willing to help you all the way.

The benefits of plastic surgery SEO services are many, including the fact that your business will become well-known and gain credibility among patients. Studies show that professional websites that rank higher on Google and other search engines usually attract more people seeking those services. People actually believe that the higher a website is on the search engines, the better the services they offer. Optimizing content on your website will also expand your clientele in no time.

At Optimized Surgeons, you will find plastic surgeon SEO experts who have developed content and marketed it for plastic surgeons like you. The company utilizes two important SEO techniques to help market their clients. One of the techniques is organic SEO, which entails using specialized keywords within your website content. The keywords are specialized in such a way that they mirror what a random patient who needs plastic surgery would search on the internet. The words are chosen carefully so as to include the relevant phrases anyone would use.

The other technique involves Google listings. This technique makes use of content that includes your geographical location. For instance, if your practice is based in Chicago, the keyword phrase which will be utilized within the website content will include Chicago in it. This way, if a patient is specifically looking for a plastic surgeon in Chicago, they will most probably stumble upon your site when they run a search. The benefit of using these two techniques is that your website will gain credibility and known for being the local authority on plastic surgery within your locality.

Apart from offering search engine optimization for surgeons, Optimized Surgeons also provide pay per click advertisement (PPC) services. This ensures that your professional website not only gets traffic but that it also appears on search engines like Yahoo, Google and Bing. The company also offers content marketing services. The team will also deal with your social media marketing. Social media sites such as Facebook, Twitter and Instagram are very effective when it comes to sharing content with your potential patients. The possibilities of reaching a wider audience are also maximized because these sites have sharing tools. They also give you the chance to link your website to status updates, pages and groups if you want.

For plastic surgeons who would like tips and insights into how they can market their practice, Optimized Surgeons have a blog which has just the information you are looking for. On their blog, they not only share information on how to get the best SEO experts to work on your site but they also share the strategies that work.

To learn more, visit OptimizedSurgeons.com to apply for a free website auit and consultation.

3 Profound Advancements in Portable Truck Scale Technology

Truck scales are a requirement in any mining, logistics, waste management and farming activity that requires heavy duty weighing of truck loads. There are different truck scales with portable truck scales being the most convenient. Portable scales are mobile, very easy to use and more affordable as compared to other types. portable truck scales

The last few years have witnessed tremendous advancements in portable truck scale technology all aimed at minimizing time wastage during weighing and to make the process as simple as possible. This article discusses the three profound such advancements in today’s portable truck scales.

In-motion Portable Truck Scales

In-motion portable truck scales have the ability to record the actual weight of a truck while it is still in motion. These portable truck scales are mostly installed on weighs designed specifically for weighing semi-trucks at weigh stations. These scales are great advancements as they help to increase throughput while minimizing stoppage times. Below is a video that shows the In-Motion Axle Scale in action, an advanced portable truck scale from Ag Weigh.

The technology behind these weigh-in-motion portable truck scales is high end. Its sensors, which are made from quartz crystals, sense only that normal force acting on the sensors. This means that the truck’s speed and friction are not measured, hence leaving space for the truck’s weight only.

These portable truck scales offer a cost effective way of monitoring heavy-duty trucks while travelling over highways. They also measure gross and axle weight when the vehicle is in highway speeds.

Fully-Portable, Easy-to-Use, Affordable

Portable truck scales today are often much smaller, easy to use, and affordable. They ensure that the truck’s weight is not above the set limits for each axle. These scales also measure your entire cargo hence one can use them in charging customers according to the weight of their loads.

A lot of technology has been incorporated into portable truck scales. They are now being equipped with over-load protection and are designed in such a way that they occupy just a little space. They can also stand a number of tons of weight and are completely portable. The portable truck scales can weigh a wide variety of vehicles ranging from small farming vehicles to mini trucks to heavy duty trucks.

Lightweight, Durable, & Accurate

Some of the most advanced technological advancements in truck scales is in the design. These lightweight portable scales for weighing trucks are designed to weigh individual axles and wheel weights to ensure compliance with the set limits. Modern scales are allowing connectivity to up to eight wheels. portable truck scale

The scales allow for individual wheel weighing and axle weighing, which can be performed at the same time in order to increase weighing accuracy and efficiency. All wheels should be on a level ground in order to attain weight accuracy.

Aluminum is the primary material used in these portable truck scales which makes them very light weight and highly portable. Most pads are waterproof and durable and can be used even when the conditions are extremely harsh. The wheel weigher pads also come with portable weight terminals that allow operators to print truck weights for payload management. The terminals come with rechargeable batteries to provide many hours of scale operations.

Recent portable truck scale models also have in motion weighing capabilities. Operators can therefore record the weight of a truck when it’s still in motion.

5 Ways 3PL Companies Bring Value to Business Supply Chains

When a company outsources supply chain management functions to a third party logistic (3PL), it enjoys a number of benefits. Third party logistics provide an all-inclusive solution in assembling, packaging, storage and distribution. Through the use of 3PL, businesses can therefore benefit from a dependable advantage of logistics and also maximize their profitability through combined resources and knowledge.

The following are some of the roles and functions generally offered by 3PLs to their clients in the supply chain.

1. Resource Network

3PLs have got a wide available network of resources that offers many benefits compared to in-house supply chains. Using the resource network of 3Pl’s ensures that every step in the supply chain is executed in an efficient and cost effective manner. Through the use of 3PLs, it is possible to leverage volume discounts and relationships which can result to reduced overheads and fast delivery of services. As such, a 3PL provider enables your company to benefit from resources that are not available in-house.

2. Saving Time & Capital

When logistics are outsourced, the company greatly saves on money and time. A 3PL provider saves the company the need of investing in warehouse storage space, technological enhancements, transportation and the labor to carry out the logistic processes. 3 PLs also save the company costly mistakes hence enabling the business to build an international network of logistics with high returns and low risks.

The time required to carry out the supply chain is also minimized. The company therefore does not get alarmed about billing, paperwork, training, auditing, staffing and optimization required in order to get your supplies where and when they are expected to be delivered.

3. Expertise

3PLs are quite knowledgeable on industrial best practices as they are always updated with the most recent technological developments. Their software is proficient in advanced reporting, management of inventory and provision of visibility in monitoring the whole process. In order to ensure that only the right quantity of inventory is procured when required, 3PL experts make use of Just in Time principle.

When the company outsources the logistics function, the experts take over the work leaving the company to focus on its core competencies. Therefore, the company can enjoy a peace of mind while its logistics are handled by seasoned and reliable professionals.

4. Flexibility & Scaling

3PL experts are able to scale labor, space and transportation in accordance to the inventory requirements. As such, businesses that have seasonal periods can therefore benefit from transitions that are stress free in moments of industrial highs and lows by utilizing more resources and spaces only when necessary.

Using the services of 3PL helps the business to expand to new regions without any limit. Providers of 3PL services often have warehouses and distribution centers located strategically to enable swift shipment of goods to any destination across the globe. Decentralized distribution enables low costs and offers quick delivery times. Therefore 3PLs provides resources that can effortlessly support new markets growth.

5. Constant Optimization

3PL providers have resources to make improvements and adjustments to every supply chain link. 3PL professionals ensures that your needs are met by the fastest, cost effective and efficient methods. They have tools of restructuring the supply chain and technology that ensures that the right quantities of goods are delivered as and when needed. Advanced software management eliminates inefficiencies by ensuring that the supply chain is streamlined.

Outsourcing 3PL services ensures that the logistics processes are continually improved. Providers of 3PLs help in reducing wait times, enhancing profit maximization and customer service improvement.

4 Common SEO Challenges in the Corporate Context

SEO GuideMany companies have not managed to achieve their search marketing goals due to some challenges implementing and actualizing SEO. While the goals of each business are unique, in the corporate context, SEO challenges are often quite common in nature.

The following are the four major SEO challenges that often times need to be addressed to achieve success in realizing a visible web presence in organic search.

1. SEO strategy should be included in the marketing plan

In most organizations, SEO is given very little attention and most of the time it is thought to be under the IT department’s duty, which is wrong. Most of the staff and expertise in marketing department have little to no knowledge in SEO strategy.

This has led to the spending of a lot of money in marketing and some of the organizations that are new do have a limited budget. The purpose of integrating SEO strategy in marketing is to help complement and reinforce the overall impact of the different methods that are being used for marketing, especially digital marketing.

A good place to start is researching the best SEO agency that’s right for your organization, and consulting the company’s experts for ideas on how to integrate SEO strategy in the marketing plan of the organization.

2. SEO is an integral part of your customer’s journey

Most of the time when a customer wants to buy anything online the process is achieved because the company made itself present digitally. Most search engines are evolving as the consumer behavior changes.

Organizations that are not changing as well they will end up closing down due to losing of their clients. The organization management should accommodate the customers journey by being proactive present from an online search standpoint to guide the customer. This will help to maintain the sales and increase them.

3. SEO cannot be approached like paid advertising

The conventional way of doing search marketing and advertising was identifying the audience, the channel, and the advertisement. When it comes to SEO, it is different, whereby it is more complex. In short, it’s best to do a SEO strategy audit to assess how the plan fits in with paid search advertising and other marketing channels.

For SEO impact to be felt in an organization, different departments in the organization need to work together to synergize. SEO consultants should have the following attributes:

  • Great communicator
  • Meticulous investigator
  • Creative thinker
  • Insatiable learner
  • Web analytics ninja skills
  • General digital specialist

SEO consultants are the ones who help in making and building the website, which is the first step while integrating the SEO strategy. The activities carried out by the SEO consultant should help to give the customer the services and goods offered.

4. The company’s structure can be a barrier while implementing SEO strategy

When it comes to the company structure, organizations that are global have a hard time trying to implement the SEO strategy. Most of the management is done centrally and hence a single branch cannot act independently.

There is a process that needs to be followed which is actually long. Due to such a barrier it makes it hard to even create a website for a single branch. For a single branch to overcome the above challenge it must be cleared legally and there is no assurance that the branch will achieve the clearance. The hard to clear hurdles make the managerial staff to confine to the constrain.

In conclusion for the organization to be effective in implementing the SEO strategy it should ensure they look at the challenges they are likely to face and avoid them.