Tag Archives: consulting

4 Common SEO Challenges in the Corporate Context

SEO GuideMany companies have not managed to achieve their search marketing goals due to some challenges implementing and actualizing SEO. While the goals of each business are unique, in the corporate context, SEO challenges are often quite common in nature.

The following are the four major SEO challenges that often times need to be addressed to achieve success in realizing a visible web presence in organic search.

1. SEO strategy should be included in the marketing plan

In most organizations, SEO is given very little attention and most of the time it is thought to be under the IT department’s duty, which is wrong. Most of the staff and expertise in marketing department have little to no knowledge in SEO strategy.

This has led to the spending of a lot of money in marketing and some of the organizations that are new do have a limited budget. The purpose of integrating SEO strategy in marketing is to help complement and reinforce the overall impact of the different methods that are being used for marketing, especially digital marketing.

A good place to start is researching the best SEO agency that’s right for your organization, and consulting the company’s experts for ideas on how to integrate SEO strategy in the marketing plan of the organization.

2. SEO is an integral part of your customer’s journey

Most of the time when a customer wants to buy anything online the process is achieved because the company made itself present digitally. Most search engines are evolving as the consumer behavior changes.

Organizations that are not changing as well they will end up closing down due to losing of their clients. The organization management should accommodate the customers journey by being proactive present from an online search standpoint to guide the customer. This will help to maintain the sales and increase them.

3. SEO cannot be approached like paid advertising

The conventional way of doing search marketing and advertising was identifying the audience, the channel, and the advertisement. When it comes to SEO, it is different, whereby it is more complex. In short, it’s best to do a SEO strategy audit to assess how the plan fits in with paid search advertising and other marketing channels.

For SEO impact to be felt in an organization, different departments in the organization need to work together to synergize. SEO consultants should have the following attributes:

  • Great communicator
  • Meticulous investigator
  • Creative thinker
  • Insatiable learner
  • Web analytics ninja skills
  • General digital specialist

SEO consultants are the ones who help in making and building the website, which is the first step while integrating the SEO strategy. The activities carried out by the SEO consultant should help to give the customer the services and goods offered.

4. The company’s structure can be a barrier while implementing SEO strategy

When it comes to the company structure, organizations that are global have a hard time trying to implement the SEO strategy. Most of the management is done centrally and hence a single branch cannot act independently.

There is a process that needs to be followed which is actually long. Due to such a barrier it makes it hard to even create a website for a single branch. For a single branch to overcome the above challenge it must be cleared legally and there is no assurance that the branch will achieve the clearance. The hard to clear hurdles make the managerial staff to confine to the constrain.

In conclusion for the organization to be effective in implementing the SEO strategy it should ensure they look at the challenges they are likely to face and avoid them.

How to Find a Competent FQHC Billing Company

An FQHC billing company may be the solution you need for your local health center or FQHC practice. FQHC stands for Federally Qualified Health Center, and there are many specialized billing companies that can take care of your FQHC billing needs.

When FQHCs hire the services of a FQHC billing company, the physicians and medical staff of the practice can spend more time focusing on their patients’ needs and the health practice as a whole rather than worrying about the billing process of their practice.

What Defines Specialized FQHC Billing Companies?

FQHC billing companies staff experts that specialize in the unique and challenging billing processes of both FQHCs and related health practices. They provide for their customers (both doctors and patients) highly-specialized billing services that target the specific challenges and hurdles that FQHC face in getting timely payments from patients.

Such a company’s FQHC billing services are all in accordance to all state legal regulations as well as ethical regulations of industry set guidelines to avoid you getting in legal trouble. They provide service and experience to train you in the use of technology, pricing and an increase of new clients.

The FQHC billing companies offer solutions to practices that enable them to be able to become more capable and efficient every day while making the most out of your returns, increment your income, improve your billing services for faster pay and claim submissions to accelerate their reimbursement.

What To Look For In A FQHC Billing Company

Some of the things you want to look for to determine the competence of a FQHC billing company is the jobs they offer; some of these include but are not limited to: data transmission- entry, update of old data and storage of new data, information sharing, security and recovery process, the filing of reports, credentialing, analysis, and promotion of business within their community and customers, coding and access to web portals as well as patient invoicing and billing follow up to ensure the payment of clients.

Another thing to look for while you are in search of the best company for you is the customer support they provide; ask yourself or them questions like, how can I contact you? Where and when can I contact you? Do you offer one on one consultation? Make sure they answer in ways that make you feel safe and make sure you feel they can guide you through both problems and solutions.

What To Expect From Your FQHC Billing Provider

Your FQHC billing company should help you from the very beginning of establishing a more effective billing system. They should also help throughout the course of their services, from getting you started with enrollment, training of your office, processing, electronic billing – payment processing and posting. The billing company should also help facilitate information technology updating, statements, claim follow-ups, consultations, tracking, analysis of patient records.

In short, your FQHC billing provider should excel in claim generation and submission plus the follow up they require and internal auditing. Make sure you do not only take into account the amount of years the FQHC billing company has had in the market but rather study its history in the different areas, what is your practice’s main procedure, do they cover it? What areas do they excel or have more experience in? How are they charging you –percentage, fee or a flat amount for their services?

We recommend you to make a list of these questions so you can be better prepared when choosing your FQHC billing company make sure you feel trust and have enough background knowledge of the company you will choose to have your back as well as your clients!