Tag Archives: Google

Top 3 Internet Marketing Companies Specializing in SEO for Surgeons

As one of the most powerful forms of Internet marketing in driving qualified traffic to a site, SEO holds immense potential for many brands and business, particularly surgeons. While many surgeons and medical practices try SEO in-house, often the best results are achieved when working with a specialized Internet marketing company that offers expertise and experience providing SEO for surgeons. Internet Marketing SEO for Surgeons

Instead of searching Google in an effort to pinpoint such companies, we’ve done the work for you in this article. Below profile three highly-qualified, reputable, and top-rated Internet marketing companies that specialize in SEO for surgeons.

Optimized Surgeons

Optimized Surgeons is acclaimed to be the best Internet marketing company that specialises in SEO for surgeons and related medical professionals. Unlike most other Internet marketing companies that does different kinds of marketing, Optimized Surgeons focuses on SEO for surgeons and only for surgeons and related medical practices. Some of its services include:

  • Search Marketing and SEO for Surgeons. They are experts in helping surgeons gain traffics through paid and unpaid means.
  • Organic SEO for plastic surgeons and cosmetic surgeons: Optimized Surgeons have a team of professional in organic search.
  • Google Local Search for Surgeons: Google almost have a monopoly of the search engine aspect of the internet. Optimized Surgeons develops new strategies to use google local in improving the businesses of their clients.

Further, Optimized Surgeons utilizes some unique strategies that make them stand out from others. They include:

  • Copywriting and On-Page SEO for Surgeons
  • Off-Page SEO: Citation Audit and Link Generation
  • Optimized Assets and Engaging Patients
  • Pay Per Click (PPC) Advertising for Surgeons

NKPMedical

This is another incredibly great SEO company that focuses and offers its services to surgery practitioners. Though, it offers special services for search Engine optimization for the those in the medical and surgery industry, its services are not limited to SEO.

NKPMedical also offers such other services as web design, responsive websites, web takeover, reputation management, consulting services and so on. Their approaches to SEO and Internet marketing for surgeons generally are a bit different because they also build the websites themselves. The implications of building websites for surgeons and then providing them SEO services is that they tend have more technical knowledge about the working of this sites.

Ceatus

As one of the top Internet marketing companies for surgeons, Ceatus is another SEO company that occupies the upper echelon among specialized Internet marketing companies. It combines some of the following services:

Ceatus boasts clients with some of the most impressive top rankings and internet presence. Some of their specialized SEO services, include LASIK Surgeon SEO, Bariatric Surgeon SEO, and Dentist SEO.

When it comes to SEO for surgeons, the above three Internet marketing companies sit on atop the list. Some the things that distinguish them from the pool of others include their combination of services, their unique services and their managerial team made up of industry experts with years of experience in SEO. One thing specializing in SEO for surgeons has done for companies like Optimized Surgeons is presenting them as industry leaders and experts in their field.

Optimized Surgeons: A Specialized Plastic Surgeon SEO Practice

In this day and age, almost every business relies on the internet. In an age where many people find it convenient searching for services online, plastic surgeons should also consider stepping up by joining this web marketing platform.

If you already have a website that markets your surgical practice, then it’s important that your site is found and gets meaningful traffic. One of the ways in doing this is by harnessing the power of search engine optimization, or SEO. SEO for surgeons, particularly plastic surgeon SEO, has a wide range of benefits to any practice. And the good news is that there are experts who are willing to help you all the way.

The benefits of plastic surgery SEO services are many, including the fact that your business will become well-known and gain credibility among patients. Studies show that professional websites that rank higher on Google and other search engines usually attract more people seeking those services. People actually believe that the higher a website is on the search engines, the better the services they offer. Optimizing content on your website will also expand your clientele in no time.

At Optimized Surgeons, you will find plastic surgeon SEO experts who have developed content and marketed it for plastic surgeons like you. The company utilizes two important SEO techniques to help market their clients. One of the techniques is organic SEO, which entails using specialized keywords within your website content. The keywords are specialized in such a way that they mirror what a random patient who needs plastic surgery would search on the internet. The words are chosen carefully so as to include the relevant phrases anyone would use.

The other technique involves Google listings. This technique makes use of content that includes your geographical location. For instance, if your practice is based in Chicago, the keyword phrase which will be utilized within the website content will include Chicago in it. This way, if a patient is specifically looking for a plastic surgeon in Chicago, they will most probably stumble upon your site when they run a search. The benefit of using these two techniques is that your website will gain credibility and known for being the local authority on plastic surgery within your locality.

Apart from offering search engine optimization for surgeons, Optimized Surgeons also provide pay per click advertisement (PPC) services. This ensures that your professional website not only gets traffic but that it also appears on search engines like Yahoo, Google and Bing. The company also offers content marketing services. The team will also deal with your social media marketing. Social media sites such as Facebook, Twitter and Instagram are very effective when it comes to sharing content with your potential patients. The possibilities of reaching a wider audience are also maximized because these sites have sharing tools. They also give you the chance to link your website to status updates, pages and groups if you want.

For plastic surgeons who would like tips and insights into how they can market their practice, Optimized Surgeons have a blog which has just the information you are looking for. On their blog, they not only share information on how to get the best SEO experts to work on your site but they also share the strategies that work.

To learn more, visit OptimizedSurgeons.com to apply for a free website auit and consultation.

How To Construct A Comprehensive SEO Site Audit

A thorough and comprehensive SEO site audit not only aids in going through the current SEO strategies of a website, but also lets you work towards improving such strategies. Taking several key elements into consideration and accessing various components of SEO is involved in offering an efficient and helpful SEO audit to your clients.

Whether you’re conducting a local SEO site audit or ecommerce site SEO audit, the process is relatively consistent for all applications and sub-sets of SEO. Here is a detailed guide on constructing a comprehensive SEO site audit.

1. Site Architecture and Usability Analysis

Analysing the usability includes studying the site architecture and ease of navigation, ensuring that the users can find what they are looking for. A proper internal linking can minimize bounce rate and keep visitors engaged.

SEO professionals must see to it that the pages have optimized links and aren’t too saturated with links. The URLs for the related pages must be grouped and the semantic markup must have HTML tags designed in a way to inform search engines about specific details. This component is especially important when conducting ecommerce SEO site audit programs. While there are some tools for this component, most often this requires the skill-sets of proficient SEO professional.

2. Site Backlink Profile Analysis

The links directing to a site highly influence its ranking. A comprehensive SEO audit must study the number of backlinks, page authority and domain authority rank for every inbound link. A good backlink profile has a healthy combination of different types of anchor texts and not just the keywords. A thorough analysis of the hyperlinks to a site in terms of relevancy and nofollow ratio should be performed along with comparing the same with the site’s competitors. The best tools for this SEO audit component are Link Assistant’s SEO SpyGlass and Majestic (we prefer the latter.)

3. Content Analysis

Accessing the content for its consistency and value is extremely essential. A well-written and industry specific content is always preferred by visitors as well as search engines for webpage rankings. The content must be original, customer focused, easy to comprehend and free from language errors. Also, duplicate content must be checked and removed as it is challenging for Google to decide which page to display when there are more than one copies of a web page indexed by Google. The best place to pinpoint duplicate content is Google Webmaster Tools (under the “Crawl” tab).

4. Technical Site Performance Assessment

A website will not be listed if search engines are not able to crawl and identify it. The initial step of a comprehensive SEO site audit is to check the underlying code of a website for crawling and indexing. Test the accessibility features and settings including the robots.txt and HTML status codes. The site standards must be up to date and the web pages must work as intended on requesting an access. XML sitemaps must be analysed as they provide the information to search engines regarding page hierarchy, public pages to be crawled, and the date of last updates.

5. On-Page SEO Assessment

All the on-page SEO elements and the digital assets must be scrutinized thoroughly during an SEO audit. Assess the webpages and make sure they are using and relevant and unique meta keywords, meta descriptions, title tags, SEO-friendly URLs and other attributes. A content keywords analysis determines how Google interprets a website and can help in including targeted keywords throughout the website more frequently.

6. Site Speed Analysis

A comprehensive SEO audit must cover assessing the website speed. The time taken for the web pages to load is very critical as a slow-loading site may make the users click away. Also, site speed is an essential element determining the search rankings of a site because it influences the user-experience. In fact, an SEO audit must not only assesses the website’s performance in terms of speed, but also recommend ways to improve it.

Resources That Help Make SEO for Surgeons Easier & More Effective

If you are a surgeon or spearhead the marketing for a surgery practice, then you’re probably well aware that online marketing is the most powerful tools when it comes to advertising a medical professional’s practice. Within the realm of online marketing, SEO presents one of the greatest opportunities for surgeons who offer specialized surgical procedures that individuals are actively seeking. Online SEO Marketing for Surgeons

When it comes to SEO for surgeons, there are a lot of elements to consider, such as targeting the appropriate keywords, constructing a well-optimized website, and getting your name spread around the web on social media and other related publication sites.

Surgery is a very broad discipline so you have to take into consideration what precise keywords your potential patients might be looking for. At some point, you have to include some specific aspects that patients might want to get done.

Surgeon SEO Preface: Laying the Foundation

Think of phrases that are very finite. for example mention the location. Also use those keywords on the links and on the titles. This way you will build trust in your patients, right from the beginning. Your website must cover everything your patient wants to know, how long the procedure will take, the healing period and everything specific about a given procedure.

If you choose highly target keywords, and use these targets in your sites content (mindfully), then you’ll have a good start on your SEO strategy. However, SEO for surgeons requires a lot more resources and techniques to actualize a surgeon SEO strategy that’s fully optimized and geared for top rankings in Google that last.

It is not very easy to find a SEO company that offers top-notch services, since many are losing sight that quality and sustainable SEO for surgeons is an intensive process and a multitude of elements should be integrated, not just a couple. Some of these primary resources include, but are not limited to:

Technical SEO Resources

The first one is Technical SEO. Many firms don’t know how to optimize the code. So if you are looking for SEO services make sure to ask about their technical SEO capabilities. They will need HTML experts and technical SEO experts in their team.

CRO Resources

The second important thing you get with SEO services is driving traffic to your site. But, if you want to make the most of that traffic, than you have to convert that traffic into customers who are willing pay you for your surgical expertise.

Conversion rate optimization (CRO) is oriented to the content, design, layout, and calls-to-action on your site. In addition to traditional means of SEO for surgeons, constantly testing your web page structure and finding elements that will inspire your visitors to take action is key. A great CRO resource to learn more is Optimizely.

Social Media Resources

If you are active on sites like Facebook, Twitter or Google+ this will definitely have a great impact on your SEO. Most of the SEO providers offer social media programs, which turns out to be essential for success. They must have social media gurus in their team to provide you with the right service.

Content Production Resources

Another important thing that you should bear in mind when you are looking for help of an SEO company is who is going to write the articles for you. You won’t need a surgeon to write your article but you will definitely need SEO copywriters who understand medical jargon.

There is no doubt that SEO for surgeons is one of the most effective ways for every business to grow. A prominent and well optimized web presence is the key to success.

Surgeon-specific SEO services will help you, and your medical practice, to be found on many search engines. As a result, many people who are actively searching for your particular surgical specialties can find your practice when they are searching Google and other popular search engines.