Tag Archives: seo

Top 3 Internet Marketing Companies Specializing in SEO for Surgeons

As one of the most powerful forms of Internet marketing in driving qualified traffic to a site, SEO holds immense potential for many brands and business, particularly surgeons. While many surgeons and medical practices try SEO in-house, often the best results are achieved when working with a specialized Internet marketing company that offers expertise and experience providing SEO for surgeons. Internet Marketing SEO for Surgeons

Instead of searching Google in an effort to pinpoint such companies, we’ve done the work for you in this article. Below profile three highly-qualified, reputable, and top-rated Internet marketing companies that specialize in SEO for surgeons.

Optimized Surgeons

Optimized Surgeons is acclaimed to be the best Internet marketing company that specialises in SEO for surgeons and related medical professionals. Unlike most other Internet marketing companies that does different kinds of marketing, Optimized Surgeons focuses on SEO for surgeons and only for surgeons and related medical practices. Some of its services include:

  • Search Marketing and SEO for Surgeons. They are experts in helping surgeons gain traffics through paid and unpaid means.
  • Organic SEO for plastic surgeons and cosmetic surgeons: Optimized Surgeons have a team of professional in organic search.
  • Google Local Search for Surgeons: Google almost have a monopoly of the search engine aspect of the internet. Optimized Surgeons develops new strategies to use google local in improving the businesses of their clients.

Further, Optimized Surgeons utilizes some unique strategies that make them stand out from others. They include:

  • Copywriting and On-Page SEO for Surgeons
  • Off-Page SEO: Citation Audit and Link Generation
  • Optimized Assets and Engaging Patients
  • Pay Per Click (PPC) Advertising for Surgeons

NKPMedical

This is another incredibly great SEO company that focuses and offers its services to surgery practitioners. Though, it offers special services for search Engine optimization for the those in the medical and surgery industry, its services are not limited to SEO.

NKPMedical also offers such other services as web design, responsive websites, web takeover, reputation management, consulting services and so on. Their approaches to SEO and Internet marketing for surgeons generally are a bit different because they also build the websites themselves. The implications of building websites for surgeons and then providing them SEO services is that they tend have more technical knowledge about the working of this sites.

Ceatus

As one of the top Internet marketing companies for surgeons, Ceatus is another SEO company that occupies the upper echelon among specialized Internet marketing companies. It combines some of the following services:

Ceatus boasts clients with some of the most impressive top rankings and internet presence. Some of their specialized SEO services, include LASIK Surgeon SEO, Bariatric Surgeon SEO, and Dentist SEO.

When it comes to SEO for surgeons, the above three Internet marketing companies sit on atop the list. Some the things that distinguish them from the pool of others include their combination of services, their unique services and their managerial team made up of industry experts with years of experience in SEO. One thing specializing in SEO for surgeons has done for companies like Optimized Surgeons is presenting them as industry leaders and experts in their field.

4 Pillars of Business Website Design for 2016

Now breaking the halfway point of 2016, business website design must conform to the ever-changing landscape of user needs and preferences. Further, a site’s web design must remaining flexible enough to include new changes and ongoing development without starting from scratch.

The need for responsiveness and scalability is not new to website design, and neither are some of the elements we cover below. But, it’s never too late to take a gander at what could be the most important decisions of your web design strategy this year.

Ensure Responsive & Adaptive Web Design

Responsive Web Design (RWD) is more than just a new term coined by a web developer. It is the basic need for your business to provide a website that flexes to the multiple screen sizes and device types that visitors use today. A website that is responsive is a combination of flexible layouts and media detection capabilities properly handled at the coding level.

While remaining dynamic in how information is presented falls into responsive design, so does the idea that visitors want a personalized encounter with your company. Depending on the type of company, this can be using cookies to remember their name, or populating hot items based on previous searches. Regardless, when thinking of RWD, remember that responding to a visitor is active participation, while simply allowing a visitor on your site is passive.

Take Mobile-Friendly to a New Level

Since more users are relying on their mobile devices such as smartphones and tablets to do the surfing for them, it is critical that your business adopt a mobile-friendly plan for website design. To work on a mobile device, we know it must be responsive. To be friendly to mobile users, we know it must be adaptive. Combining those two means creating a website that dynamically adjusts its content to be presented in a user-friendly and easily navigable interface.

The key to mobile-friendly design in 2016 is to avoid creating a separate site and invest the time in building your website to respond instantly through the dynamic use of HTML5 and CSS. Don’t know what those are? Simply remember that one site is easier to manage than two, and website design technology today allows for flexibility in presentation without recreating the wheel. Take it from a company that specializes in business web design in Peoria IL. They provide mobile-friendly websites and mobile apps to make it happen.

Take The Risk To Convert

When a visitor to your website initially lands on your default home page, what do they do first? That is the question a business owner should ask when establishing their goals for turning passive visitors into active visitors. An active visitor is one that completes a task that is desirable and for your benefit.

In other words, perhaps you want to capture their information to maintain contact for promotions or news. Or, maybe you want to foster the purchase of your product or service by guiding them to your top selling items. And, it could be as simple as providing a dynamic link to Google maps pinpointing your brick and mortar store location.

Whatever your goal, you must take the risk of assuming you know not only what your visitors want but what they will do for you given the right promptings. Set your business up for success by optimizing your web design for conversions. Also known as CRO, the rate at which you succeed online will certainly increase at the onset of your journey towards targeted messaging.

Keep It SEO-friendly & Socially-Integrated

While search engine optimization (SEO) and social media are not new to the profession of marketing a presence on the Internet, they are worthy of mention when it comes to business web design. Utilizing keywords, especially key phrases, in small and manageable quantities will ensure that your site gets the best chance of ranking high in search engines. But, even better, is connecting with your audience through social media.

With the wave of hashtags and shares, your best bet at staying connected with your audience – and converting them to customers – is to make your social media icons easy to find on your website. This means some concerted effort must be made both in writing content and designing your business website pages. Implement such creative website design strategies to bring your entire marketing efforts to fruition.

Whether you’re hiring a web design company or doing most of your development in-house, don’t let these five elements overwhelm you. But, also don’t be fooled. They are critical to a successful website in 2016. Heed our advice and you’ll be well on your way to converting visitors into customers and making a profit on the Internet.

Optimized Surgeons: A Specialized Plastic Surgeon SEO Practice

In this day and age, almost every business relies on the internet. In an age where many people find it convenient searching for services online, plastic surgeons should also consider stepping up by joining this web marketing platform.

If you already have a website that markets your surgical practice, then it’s important that your site is found and gets meaningful traffic. One of the ways in doing this is by harnessing the power of search engine optimization, or SEO. SEO for surgeons, particularly plastic surgeon SEO, has a wide range of benefits to any practice. And the good news is that there are experts who are willing to help you all the way.

The benefits of plastic surgery SEO services are many, including the fact that your business will become well-known and gain credibility among patients. Studies show that professional websites that rank higher on Google and other search engines usually attract more people seeking those services. People actually believe that the higher a website is on the search engines, the better the services they offer. Optimizing content on your website will also expand your clientele in no time.

At Optimized Surgeons, you will find plastic surgeon SEO experts who have developed content and marketed it for plastic surgeons like you. The company utilizes two important SEO techniques to help market their clients. One of the techniques is organic SEO, which entails using specialized keywords within your website content. The keywords are specialized in such a way that they mirror what a random patient who needs plastic surgery would search on the internet. The words are chosen carefully so as to include the relevant phrases anyone would use.

The other technique involves Google listings. This technique makes use of content that includes your geographical location. For instance, if your practice is based in Chicago, the keyword phrase which will be utilized within the website content will include Chicago in it. This way, if a patient is specifically looking for a plastic surgeon in Chicago, they will most probably stumble upon your site when they run a search. The benefit of using these two techniques is that your website will gain credibility and known for being the local authority on plastic surgery within your locality.

Apart from offering search engine optimization for surgeons, Optimized Surgeons also provide pay per click advertisement (PPC) services. This ensures that your professional website not only gets traffic but that it also appears on search engines like Yahoo, Google and Bing. The company also offers content marketing services. The team will also deal with your social media marketing. Social media sites such as Facebook, Twitter and Instagram are very effective when it comes to sharing content with your potential patients. The possibilities of reaching a wider audience are also maximized because these sites have sharing tools. They also give you the chance to link your website to status updates, pages and groups if you want.

For plastic surgeons who would like tips and insights into how they can market their practice, Optimized Surgeons have a blog which has just the information you are looking for. On their blog, they not only share information on how to get the best SEO experts to work on your site but they also share the strategies that work.

To learn more, visit OptimizedSurgeons.com to apply for a free website auit and consultation.

4 Common SEO Challenges in the Corporate Context

SEO GuideMany companies have not managed to achieve their search marketing goals due to some challenges implementing and actualizing SEO. While the goals of each business are unique, in the corporate context, SEO challenges are often quite common in nature.

The following are the four major SEO challenges that often times need to be addressed to achieve success in realizing a visible web presence in organic search.

1. SEO strategy should be included in the marketing plan

In most organizations, SEO is given very little attention and most of the time it is thought to be under the IT department’s duty, which is wrong. Most of the staff and expertise in marketing department have little to no knowledge in SEO strategy.

This has led to the spending of a lot of money in marketing and some of the organizations that are new do have a limited budget. The purpose of integrating SEO strategy in marketing is to help complement and reinforce the overall impact of the different methods that are being used for marketing, especially digital marketing.

A good place to start is researching the best SEO agency that’s right for your organization, and consulting the company’s experts for ideas on how to integrate SEO strategy in the marketing plan of the organization.

2. SEO is an integral part of your customer’s journey

Most of the time when a customer wants to buy anything online the process is achieved because the company made itself present digitally. Most search engines are evolving as the consumer behavior changes.

Organizations that are not changing as well they will end up closing down due to losing of their clients. The organization management should accommodate the customers journey by being proactive present from an online search standpoint to guide the customer. This will help to maintain the sales and increase them.

3. SEO cannot be approached like paid advertising

The conventional way of doing search marketing and advertising was identifying the audience, the channel, and the advertisement. When it comes to SEO, it is different, whereby it is more complex. In short, it’s best to do a SEO strategy audit to assess how the plan fits in with paid search advertising and other marketing channels.

For SEO impact to be felt in an organization, different departments in the organization need to work together to synergize. SEO consultants should have the following attributes:

  • Great communicator
  • Meticulous investigator
  • Creative thinker
  • Insatiable learner
  • Web analytics ninja skills
  • General digital specialist

SEO consultants are the ones who help in making and building the website, which is the first step while integrating the SEO strategy. The activities carried out by the SEO consultant should help to give the customer the services and goods offered.

4. The company’s structure can be a barrier while implementing SEO strategy

When it comes to the company structure, organizations that are global have a hard time trying to implement the SEO strategy. Most of the management is done centrally and hence a single branch cannot act independently.

There is a process that needs to be followed which is actually long. Due to such a barrier it makes it hard to even create a website for a single branch. For a single branch to overcome the above challenge it must be cleared legally and there is no assurance that the branch will achieve the clearance. The hard to clear hurdles make the managerial staff to confine to the constrain.

In conclusion for the organization to be effective in implementing the SEO strategy it should ensure they look at the challenges they are likely to face and avoid them.

How To Construct A Comprehensive SEO Site Audit

A thorough and comprehensive SEO site audit not only aids in going through the current SEO strategies of a website, but also lets you work towards improving such strategies. Taking several key elements into consideration and accessing various components of SEO is involved in offering an efficient and helpful SEO audit to your clients.

Whether you’re conducting a local SEO site audit or ecommerce site SEO audit, the process is relatively consistent for all applications and sub-sets of SEO. Here is a detailed guide on constructing a comprehensive SEO site audit.

1. Site Architecture and Usability Analysis

Analysing the usability includes studying the site architecture and ease of navigation, ensuring that the users can find what they are looking for. A proper internal linking can minimize bounce rate and keep visitors engaged.

SEO professionals must see to it that the pages have optimized links and aren’t too saturated with links. The URLs for the related pages must be grouped and the semantic markup must have HTML tags designed in a way to inform search engines about specific details. This component is especially important when conducting ecommerce SEO site audit programs. While there are some tools for this component, most often this requires the skill-sets of proficient SEO professional.

2. Site Backlink Profile Analysis

The links directing to a site highly influence its ranking. A comprehensive SEO audit must study the number of backlinks, page authority and domain authority rank for every inbound link. A good backlink profile has a healthy combination of different types of anchor texts and not just the keywords. A thorough analysis of the hyperlinks to a site in terms of relevancy and nofollow ratio should be performed along with comparing the same with the site’s competitors. The best tools for this SEO audit component are Link Assistant’s SEO SpyGlass and Majestic (we prefer the latter.)

3. Content Analysis

Accessing the content for its consistency and value is extremely essential. A well-written and industry specific content is always preferred by visitors as well as search engines for webpage rankings. The content must be original, customer focused, easy to comprehend and free from language errors. Also, duplicate content must be checked and removed as it is challenging for Google to decide which page to display when there are more than one copies of a web page indexed by Google. The best place to pinpoint duplicate content is Google Webmaster Tools (under the “Crawl” tab).

4. Technical Site Performance Assessment

A website will not be listed if search engines are not able to crawl and identify it. The initial step of a comprehensive SEO site audit is to check the underlying code of a website for crawling and indexing. Test the accessibility features and settings including the robots.txt and HTML status codes. The site standards must be up to date and the web pages must work as intended on requesting an access. XML sitemaps must be analysed as they provide the information to search engines regarding page hierarchy, public pages to be crawled, and the date of last updates.

5. On-Page SEO Assessment

All the on-page SEO elements and the digital assets must be scrutinized thoroughly during an SEO audit. Assess the webpages and make sure they are using and relevant and unique meta keywords, meta descriptions, title tags, SEO-friendly URLs and other attributes. A content keywords analysis determines how Google interprets a website and can help in including targeted keywords throughout the website more frequently.

6. Site Speed Analysis

A comprehensive SEO audit must cover assessing the website speed. The time taken for the web pages to load is very critical as a slow-loading site may make the users click away. Also, site speed is an essential element determining the search rankings of a site because it influences the user-experience. In fact, an SEO audit must not only assesses the website’s performance in terms of speed, but also recommend ways to improve it.

Resources That Help Make SEO for Surgeons Easier & More Effective

If you are a surgeon or spearhead the marketing for a surgery practice, then you’re probably well aware that online marketing is the most powerful tools when it comes to advertising a medical professional’s practice. Within the realm of online marketing, SEO presents one of the greatest opportunities for surgeons who offer specialized surgical procedures that individuals are actively seeking. Online SEO Marketing for Surgeons

When it comes to SEO for surgeons, there are a lot of elements to consider, such as targeting the appropriate keywords, constructing a well-optimized website, and getting your name spread around the web on social media and other related publication sites.

Surgery is a very broad discipline so you have to take into consideration what precise keywords your potential patients might be looking for. At some point, you have to include some specific aspects that patients might want to get done.

Surgeon SEO Preface: Laying the Foundation

Think of phrases that are very finite. for example mention the location. Also use those keywords on the links and on the titles. This way you will build trust in your patients, right from the beginning. Your website must cover everything your patient wants to know, how long the procedure will take, the healing period and everything specific about a given procedure.

If you choose highly target keywords, and use these targets in your sites content (mindfully), then you’ll have a good start on your SEO strategy. However, SEO for surgeons requires a lot more resources and techniques to actualize a surgeon SEO strategy that’s fully optimized and geared for top rankings in Google that last.

It is not very easy to find a SEO company that offers top-notch services, since many are losing sight that quality and sustainable SEO for surgeons is an intensive process and a multitude of elements should be integrated, not just a couple. Some of these primary resources include, but are not limited to:

Technical SEO Resources

The first one is Technical SEO. Many firms don’t know how to optimize the code. So if you are looking for SEO services make sure to ask about their technical SEO capabilities. They will need HTML experts and technical SEO experts in their team.

CRO Resources

The second important thing you get with SEO services is driving traffic to your site. But, if you want to make the most of that traffic, than you have to convert that traffic into customers who are willing pay you for your surgical expertise.

Conversion rate optimization (CRO) is oriented to the content, design, layout, and calls-to-action on your site. In addition to traditional means of SEO for surgeons, constantly testing your web page structure and finding elements that will inspire your visitors to take action is key. A great CRO resource to learn more is Optimizely.

Social Media Resources

If you are active on sites like Facebook, Twitter or Google+ this will definitely have a great impact on your SEO. Most of the SEO providers offer social media programs, which turns out to be essential for success. They must have social media gurus in their team to provide you with the right service.

Content Production Resources

Another important thing that you should bear in mind when you are looking for help of an SEO company is who is going to write the articles for you. You won’t need a surgeon to write your article but you will definitely need SEO copywriters who understand medical jargon.

There is no doubt that SEO for surgeons is one of the most effective ways for every business to grow. A prominent and well optimized web presence is the key to success.

Surgeon-specific SEO services will help you, and your medical practice, to be found on many search engines. As a result, many people who are actively searching for your particular surgical specialties can find your practice when they are searching Google and other popular search engines.

Traverse City SEO Company Shares Do-It-Yourself Local SEO Strategies

Nationally-recognized Traverse City SEO company, TC Top of Mind, offers a wealth of do-it-yourself local SEO strategies in its latest version of the Traverse City SEO guide for 2015. Released in December of 2014 to help prepare SEO-savvy professionals and marketing teams for the new year, the SEO guide shares knowledge, insights, and actionable tips to craft a successful local SEO campaign.SEO Guide

If you’re interested in learning some of the latest best practices of local SEO and search marketing, head on over to TC Top of Mind’s website to get the Traverse City SEO guide. It’s an in-depth guide that’s worth bookmarking. Below we share a taste of what you can expect from this awesome read.

Advanced SEO Knowledge & Actionable SEO Strategies

Unlike some SEO guides that give only a small sample of tips, or cover the already popularized SEO basics, the 2015 Traverse City SEO guide from TC Top of Mind provides advanced SEO knowledge and actionable SEO strategies without holding anything back.

Readers will learn key differences between Google’s organic listings and local listings, and the primary factors that determine the ranking mechanism behind each. The SEO guide then delves into specific strategies and tips that average marketers can implement.

Among the most significant of takeaway points, the SEO guide from the Traverse City SEO company shares the importance of auditing a local business’s citations. Readers can quickly understand the role citations play in fueling higher rankings in the Google local listings, as well as specific resources to audit, clean-up, and generate more citations to drive higher placement in these popular listings.

Additionally, readers can better understand the nature behind the organic search listings and the role on-site SEO and link generation plays to rank harder in these search results. The guide gives detailed instruction on how to properly optimize a page for better keyword relevancy, and later share insight on how to generate links in the most natural manner possible.

Take your SEO game to the level and take a gander at the new 2015 SEO guide from Traverse City, Michigan’s TC Top of Mind today. If you like the sound of 2 minute commutes to your future SEO job, then you’ll be glad you did.

5 Web-based Careers That Allow You to Work from Home

The internet offers many opportunities for professionals looking to work from home yet earn from pursuing their careers. Here are 5 web-based careers that allow you to work from home.

Copywriting work from home

Copywriting entails creating content (copy) for web pages, promotional material, ads to be uploaded to a web site. Copywriting aims at coming up with content that is creative and innovative in order to convince readers or prospective customers that a product is best for them. Usually, the content will be designed in such a way that it calls the customers to action, either to make purchases, downloads or subscriptions.

While copywriting isn’t rocket science, there are several technical bits that proficient copywriters has to know including a great writing skill set, creative writing and a bit of knowledge on SEO. Otherwise, All you need to be in business is your PC and internet connection.

SEO & Internet Marketing

SEO is an internet marketing strategy used by most web site owners, both corporate and individual. Most companies have discovered that success of their business lies in embracing SEO and Internet marketing. This means that there is quite a large market for internet marketing experts especially those into SEO. Simply, SEO is Search Engine Optimization, which is the process of increasing the visibility of a certain page or site in the web on a search engine. The aim is to optimize the website so that it appears in the first page of a search engine (usually Google). SEO has proven to increase viewers and ultimately translate to increased conversion rates and profits for the company. It can be done from home and it surely pays the bills.

Transcriptionist

How fast can you type? If you are accurate when typing and are speedy, then you may consider becoming a transcriptionist. This is a person who converts data in various forms into word documented form. They type information from live reading, recordings, conversations or otherwise in order to convert it into word form. There are a number of agencies that hire independent agents for transcription on contract basis. They offer regular assignments for transcriptions as well as other customer service assignments. Most contractors pay on an hourly basis, and the pay is really handsome.

Customer care professional

With companies looking to outsource their call centers, home based call centers have become quite popular and inclining towards professionalism. Work from home customer care professionals have to be fluent in English and have mastery of at least one other foreign language. Knowledge and fluency in several languages is an added advantage for one looking to consider pursuing the career. To make it in the profession, you’ll need to be self-reliant, motivated, and have knowledge on work ethics. This field promises a lot an most certainly earns you good pay.

Bilingual communication experts

Bilinguals or multilingual have knowledge of and can speak more than one language fluently. There are a number of well-paying work from home jobs for persons with such knowledge. Web-based Opportunities for bilinguals are available in sectors such as education sectors, communication, quality assurance, online content and so many more. specialists receive a good pay as well as other incentives, and they get to create good connections.