Many companies have not managed to achieve their search marketing goals due to some challenges implementing and actualizing SEO. While the goals of each business are unique, in the corporate context, SEO challenges are often quite common in nature.
The following are the four major SEO challenges that often times need to be addressed to achieve success in realizing a visible web presence in organic search.
1. SEO strategy should be included in the marketing plan
In most organizations, SEO is given very little attention and most of the time it is thought to be under the IT department’s duty, which is wrong. Most of the staff and expertise in marketing department have little to no knowledge in SEO strategy.
This has led to the spending of a lot of money in marketing and some of the organizations that are new do have a limited budget. The purpose of integrating SEO strategy in marketing is to help complement and reinforce the overall impact of the different methods that are being used for marketing, especially digital marketing.
A good place to start is researching the best SEO agency that’s right for your organization, and consulting the company’s experts for ideas on how to integrate SEO strategy in the marketing plan of the organization.
2. SEO is an integral part of your customer’s journey
Most of the time when a customer wants to buy anything online the process is achieved because the company made itself present digitally. Most search engines are evolving as the consumer behavior changes.
Organizations that are not changing as well they will end up closing down due to losing of their clients. The organization management should accommodate the customers journey by being proactive present from an online search standpoint to guide the customer. This will help to maintain the sales and increase them.
3. SEO cannot be approached like paid advertising
The conventional way of doing search marketing and advertising was identifying the audience, the channel, and the advertisement. When it comes to SEO, it is different, whereby it is more complex. In short, it’s best to do a SEO strategy audit to assess how the plan fits in with paid search advertising and other marketing channels.
For SEO impact to be felt in an organization, different departments in the organization need to work together to synergize. SEO consultants should have the following attributes:
- Great communicator
- Meticulous investigator
- Creative thinker
- Insatiable learner
- Web analytics ninja skills
- General digital specialist
SEO consultants are the ones who help in making and building the website, which is the first step while integrating the SEO strategy. The activities carried out by the SEO consultant should help to give the customer the services and goods offered.
4. The company’s structure can be a barrier while implementing SEO strategy
When it comes to the company structure, organizations that are global have a hard time trying to implement the SEO strategy. Most of the management is done centrally and hence a single branch cannot act independently.
There is a process that needs to be followed which is actually long. Due to such a barrier it makes it hard to even create a website for a single branch. For a single branch to overcome the above challenge it must be cleared legally and there is no assurance that the branch will achieve the clearance. The hard to clear hurdles make the managerial staff to confine to the constrain.
In conclusion for the organization to be effective in implementing the SEO strategy it should ensure they look at the challenges they are likely to face and avoid them.